their Neo-Geo system has
already been a big success;
but now SNK has even
more ambitious goals & plans
Above: The SNK family in front of the new headquarters in Torrance, Calif. Below: Sales VP John Barone and new President Marty Kitazawa out front (check out that license plate!).
icture this: you're a top video game factory with over 15,000 hardware
units in the field. You've sold 70,000
pieces of software for that system. Half the RePlay chart is devoted to your video titles; operators voted a prestigious award to your system cabinet at the last AMOA Expo; and you've just come off your two best sales months ever.
Where do you go from here?
SNK Corp. of America is in this enviable position with their NeoGeo system and its library of 28 successful titles (so far.) From here, the company says it's just going one place: straight up. "We have big plans for this summer: hot product, innovative marketing and a sales drive to double our market share in a single year," said Senior VP John Barone. Bubbling over with enthusiasm, he explained SNK's ambitious goals and plans from the firm's spacious new headquarters in Torrance, Calif.
Briefly, SNK's plans are as follows: first, the company will release a hot new fighting game in late sum-
