National Sales Manager Brian Duke
Western Regional Sales Mgr. Dennis Sable
Eastern Regional Mgr. Ron Malinowski
world-renowned Chinese martial artist; and "Thunder Hawk" is a Native American wrestler.
PROMOTIONS
IN MOTION
Tournament play and new characters were major highlights of the game's introductory "national tour" which took place in New York, Chicago, San Francisco and L.A. during mid-September. Over 300 eager fans participated in Capcom's New York event, staged Sept. 13 at The Broadway Arcade in Manhattan. "The game was incredibly well received," said a company spokesperson.
At presstime, even larger crowds were expected to surge into the next
stops on the tour. Events took place at Chicago's Fun Land (Brickyard Mall) on Sept. 15; San Francisco's Cybersta tion arcade at Pier 39 on Sept. 21; and L.A.'s Family Arcade on Sept. 23.
And the promotions just keep going! A ton of licensed "Street Fighter" merchandise will hit stores this year, everything from Hasbro action figures to (believe it or not) Fruit of the Loom undies. On a more glamorous front, July of 1994 is the release date for a full-length feature film based on the game's characters.
FOR 1994: DUNGEONS
& DRAGONS
Street Fighter isn't the only game to receive deluxe promotional treatment. Capcom has launched a major new effort to give its great games the after-the-sale market support they deserve. This drive includes a national arcade competition for their Slam Masters wrestling game and the debut of their forthcoming Dungeons & Dragons: Tower of Doom video game at a major fantasy role-playing convention.
Dungeons, which officially hits the market in February of 1994, is produced in cooperation with TSR, Inc., the country's leading fantasy role-playing board game maker. At 134 megabytes of computer memory, it weighs in as "the largest coin-op title to hit the market," said Capcom. Some 12 million fans of the original "Dungeons & Dragons" are a readymade audience; the world's video game lovers are sure to share their ap
preciation. Capcom and TSR gave the game a "sneak preview" on Aug. 19 at the 26th annual "GEN CON Game Fair" in Milwaukee, Wisc., typically attended by around 18,000 people.
Gameplay follows the classic "D&D" role-playing format which has already influenced nearly a decade of coin-op videos (starting most obviously with Atari's Gauntlet and followed by half the hits since then). The difference here is that players can "customize" their character, giving the character its name after choosing one of four different basic types (1. fighter; 2.warrior-priest; 3. dwarf with a cause; 4. spell-casting elf). Each character gets over 24 different attack maneuvers and can load up on supplies and helpful into by visiting different shops, etc.
Marketing Director Li Kramer
Page 186
October 1993
Replay Magazine
